Brand-building behaviors of frontline employees : disaggregating between-person and within-person effects of organizational identification
vorgelegt von M.Sc. Nadine Kass
| Year of publication: |
10.08.2017
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|---|---|
| Authors: | Kubik, Nadine |
| Institutions: | Westfälische Wilhelms-Universität Münster (degree granting) |
| Publisher: |
Münster |
| Subject: | Kundenservice | Customer service | Arbeitsverhalten | Work behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Marke | Corporate Identity | Psychologie |
freely available
| Extent: | 1 Online-Ressource (XVI, 287 Seiten, Seite XVII-XVIII) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Universität Münster, 2017 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747836