The impact of reputation and identity congruence on employer brand attractiveness
Chunyan Xie; Richard P. Bagozzi; Kjersti V. Meland
| Year of publication: |
2015
|
|---|---|
| Authors: | Xie, Chunyan ; Bagozzi, Richard P. ; Meland, Kjersti V. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 2, p. 124-146
|
| Subject: | Reputation | Social identity | Employer brand | Evaluation of job attributes | Job pursuit intention | Perceived organizational identity | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Unternehmenskultur | Corporate culture | Markenimage | Brand image | Mitarbeiterbindung | Employee retention | Personalbeschaffung | Recruitment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326059