Brand building on the Internet
Martin Lindström; Tim Frank Andersen
| Year of publication: |
2000
|
|---|---|
| Authors: | Lindstrøm, Martin ; Andersen, Tim Frank |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Markenführung | Brand management | Markenartikel | Brand | Internet | Werbung |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 319 S Ill., graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1st publ. in Denmark 1997, in Australia 1999 Literaturverz. S. 316 - 318 |
| ISBN: | 0-7494-3313-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001483601