Brand building on the Internet
Year of publication: |
2000
|
---|---|
Authors: | Lindstrøm, Martin ; Andersen, Tim Frank |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Marketing | Markenführung | Brand management | Markenartikel | Brand | Internet | Werbung |
Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
Extent: | 319 S Ill., graph. Darst 24cm |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | 1st publ. in Denmark 1997, in Australia 1999 Literaturverz. S. 316 - 318 |
ISBN: | 0-7494-3313-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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