Brand capabilities in English Premier League clubs
Year of publication: |
2020
|
---|---|
Authors: | Manoli, Argyro Elisavet |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 20.2020, 1, p. 30-46
|
Subject: | brand management | brand perceptions | Brand processes | English Premier League | sport brands | Markenführung | Brand management | Fußball | Football | Profisport | Professional sports | Markenartikel | Brand | Großbritannien | United Kingdom | Markenimage | Brand image | Sportmarketing | Sports marketing |
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