Brand challenges and understanding the brand core : managing complex brand portfolios in the automotive industry
Kenneth J. Roberts
| Year of publication: |
2005
|
|---|---|
| Authors: | Roberts, Kenneth J. |
| Published in: |
Markenmanagement in der Automobilindustrie : die Erfolgsstrategien internationaler Top-Manager. - Wiesbaden : Gabler, ISBN 3-409-22460-2. - 2005, p. 101-121
|
| Subject: | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003215100