Brand choice : revealing customers' unconscious-automatic and strategic thinking processes
Randolph J. Trappey III and Arch G. Woodside
| Year of publication: |
2005
|
|---|---|
| Authors: | Trappey, Randolph J. |
| Other Persons: | Woodside, Arch G. (contributor) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Brand choice | Markenwahl | Verbraucherverhalten |
| Extent: | IX, 258 S. : graph. Darst. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4039-4641-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004821088