The influence of values on consumer behaviour : the value compass
Erik Kostelijk
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Kostelijk, Erik |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Wertorientierung | Markenwahl | Markenwert |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | ix, 229 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-67647-3 ; 978-1-315-56004-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011474336