Brand co-creation through social actor engagement
Year of publication: |
2016
|
---|---|
Authors: | Yuksel, Kamer ; Ballantyne, David ; Biggemann, Sergio |
Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 211-235
|
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Markentreue | Brand loyalty |
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