Brand co-creation through social actor engagement
Kamer Yuksel, David Ballantyne and Sergio Biggemann
| Year of publication: |
2016
|
|---|---|
| Authors: | Yuksel, Kamer ; Ballantyne, David ; Biggemann, Sergio |
| Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 211-235
|
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011430764