Brand communication and consumer insights for white goods in India : a case study of the regrigerator market
Year of publication: |
2015
|
---|---|
Authors: | Khatri, P. V. ; Rashmi ; Rana, Nisha |
Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 9.2015, 1, p. 53-70
|
Subject: | Brand Communications | Refrigerator Market | Consumer behaviour | Indien | India | Konsumentenverhalten | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image |
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