Brand presence in digital space
Year of publication: |
2013
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Authors: | Rowley, Jennifer ; Edmundson-Bird, David |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 11.2013, 1, p. 63-78
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Subject: | brand relationships | digital branding | E-branding | multi-channel marketing | online branding | social media | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Electronic Commerce | E-commerce | Markenartikel | Brand |
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