Card-based game methods : exploring SME entrepreneurial marketing practice
Year of publication: |
2012
|
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Authors: | Jones, Rosalind ; Rowley, Jennifer |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 16.2012, 4, p. 485-502
|
Subject: | KMU-Marketing | SME marketing | Unternehmensgründung | Business start-up | Befragung | Interview | Spieltheorie | Game theory |
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