Brand communities : influencing organisations' identities and their perception of the business environment
John Lipinski; Michael F. Walsh; Laura M. Crothers
| Year of publication: |
2011
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| Authors: | Lipinski, John ; Walsh, Michael F. ; Crothers, Laura M. |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 22514685. - Vol. 4.2011, 4, p. 363-377
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009878468