Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Clinton J. Warren; Eric A. Brownlee
Year of publication: |
2013
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Authors: | Warren, Clinton J. ; Brownlee, Eric A. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 13.2013, 3/4, p. 158-172
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Subject: | niche sport | brand community | online consumption | brand equity | Markenführung | Brand management | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Social Web | Social web | Profisport | Professional sports | Online-Marketing | Internet marketing | Markenimage | Brand image | Nischenstrategie | Niche marketing strategy | Sport | Sports | Nordamerika | North America |
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