Brand constellations: reflections of the emotional self
Year of publication: |
2016
|
---|---|
Authors: | Flight, Richard L. ; Coker, Kesha K. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 25.2016, 2, p. 134-147
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand personality | Consumer psychology | Brand congruency | Product | Brand experience | Self image |
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