Brand Content : die Marke als Medienereignis
Andreas Baetzgen; Jörg Tropp (Hrsg.)
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Baetzgen, Andreas (ed.) ; Tropp, Jörg (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Interaktive Medien | Interactive media | Event-Marketing | Event marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenpolitik | Kommunikationsstrategie | Neue Medien |
| Description of contents: |
Marke als Medium. Strategien, Konzepte: Storytelling - Gamification - User Gerated Content. Medien, Instrumente: Online-Medien, Web - Mobile Medien - TV - Games. Planung und Prozess
Table of Contents [gbv.de]
|
| Published items: |
20 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 310 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. 289 - 297 |
| ISBN: | 3-7910-3315-8 ; 978-3-7910-3315-0 ; 978-3-7992-6750-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010213209