Extent: | IX, 310 S. Ill., graph. Darst. 240 mm x 170 mm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | German |
Notes: | Literaturverz. S. 289 - 297 |
ISBN: | 3-7910-3315-8 ; 978-3-7910-3315-0 ; 978-3-7992-6750-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010213209