Brand equity and the marketing mix : creating customer value
prepared by Sanjay Sood
| Year of publication: |
1995
|
|---|---|
| Other Persons: | Sood, Sanjay (contributor) |
| Publisher: |
Cambridge, Mass. |
| Subject: | Marketingmanagement | Marketing management | Kundenwert | Customer value | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Extent: | 34 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 95,111 : Conference summary |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000925818