Brand equity in hospital marketing
Year of publication: |
2008
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Authors: | Kim, Kyung Hoon ; Kim, Kang Sik ; Kim, Dong Yul ; Kim, Jong Ho ; Kang, Suk Hou |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 1, p. 75
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