Brand equity managment
Paul Martin
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Martin, Paul |
| Publisher: |
New Delhi : Global Vision Publ. House |
| Subject: | Marketing | Markenwert | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 274 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-81-8220-219-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004940734