Brand equity of luxury fashion brands among Chinese and US young female consumers
Jaehee Jung; Dong Shen
| Year of publication: |
2011
|
|---|---|
| Authors: | Jung, Jaehee ; Shen, Dong |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 17.2011, 1, p. 48-69
|
| Subject: | Mode | Fashion | Damenbekleidung | Women's clothing | Luxusgüter | Luxury goods | Markenimage | Brand image | Nationalkultur | National culture | China | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009303086