Brand equity's antecedent/consequence relationships in cross-cultural settings
Year of publication: |
2010
|
---|---|
Authors: | Broyles, S. Allen ; Thaweephan Leingpibul ; Ross, Robert H. ; Foster, Brent M. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 3, p. 159-169
|
Subject: | Markenimage | Brand image | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
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