Brand equity trend analysis for fashion brands (2001-2021)
Kamran Siddiqui
| Year of publication: |
2022
|
|---|---|
| Authors: | Siddiqui, Kamran Ahmed |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 3, p. 238-255
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| Subject: | apparel | brand-equity | cosmetics | fashion | Interbrand | luxury | sportswear | top 100 global brands | trend analysis | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Markenführung | Brand management | Internationales Marketing | International marketing | Luxusgüter | Luxury goods | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2032792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270726