Brand experiences in service industries : an empirical investigation of the components and influencing parameters of service brand experiences under consideration of existing measurement models and the outcomes of brand experiences with regard to the theory of appraisal
submitted by: Constanze Maria Isabella Schaarschmidt, M.Sc
| Year of publication: |
2020
|
|---|---|
| Authors: | Schaarschmidt, Constanze Maria Isabella |
| Publisher: |
[Oestrich-Winkel] |
| Subject: | Dienstleistungssektor | Service industry | Markenführung | Brand management | Markenimage | Brand image |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | VII, 132 Blätter Diagramme 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, EBS Universität für Wirtschaft und Recht, EBS Business School, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012519005