Brand extension feedback: The role of advertising
| Year of publication: |
2009
|
|---|---|
| Authors: | Martínez, Eva ; Montaner, Teresa ; Pina, José M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 3, p. 305-314
|