Brand extension feedback : the role of advertising
Eva Martínez; Teresa Montaner; José M. Pina
| Year of publication: |
2009
|
|---|---|
| Authors: | Martínez, Eva ; Montaner, Teresa ; Pina, José M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 3, p. 305-313
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Werbung | Advertising | Strukturgleichungsmodell | Structural equation model |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003840042