Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk
| Year of publication: |
2005
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|---|---|
| Authors: | Delvecchio, Devon ; Smith, Daniel C. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 33.2005, 2, p. 184-196
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