Brand Hollywood : selling entertainment in a global media age
Paul Grainge
| Year of publication: |
2008
|
|---|---|
| Authors: | Grainge, Paul |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | USA | Marketing | Filmwirtschaft | Markenprodukt | Motion pictures | United States | Corporate image | Brand name products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 212 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-415-35404-8 ; 0-415-35405-6 ; 978-0-415-35404-2 ; 978-0-415-35405-9 |
| Classification: | Marketing ; Film: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004894280