Linking entrepreneurial orientation to brand reputation
Year of publication: |
2018
|
---|---|
Authors: | Rua, Orlando Manuel Martins Marques de Lima ; França, Alexandra Maria Santos Silva |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 20.2018, 5/6, p. 667-678
|
Subject: | entrepreneurial orientation | EO | reputational resources | brand reputation | brand equity | SME's | Portuguese footwear industry | KMU | SME | Reputation | Firmenimage | Corporate reputation | Markenimage | Brand image | Portugal | Markenführung | Brand management | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Schuhindustrie | Footwear industry |
-
Brand, organizational identity and reputation in SMEs : an overview
Abimbola, Temi, (2007)
-
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho, (2015)
-
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup, (2020)
- More ...
-
How does entrepreneurial orientation influence knowledge exploitation?
Rua, Orlando Manuel Martins Marques de Lima, (2018)
-
Linking entrepreneurial orientation to export performance
Rua, Orlando Manuel Martins Marques de Lima, (2017)
-
Linking brand and competitive advantage: The mediating effect of positioning and market orientation
Rua, Orlando Manuel Martins Marques de Lima, (2022)
- More ...