Brand identity in sport

Jason W. Lee, Susan Westcott Alessandri

"An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition, and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are addressed throughout this book, including an examination of primary elements, such as names, logos, color palettes, and more"--

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Year of publication:	2018
Authors:	Lee, Jason W. ; Alessandri, Susan Westcott
Publisher:	Durham, North Carolina : Carolina Academic Press
Subject:	Sportökonomik \| Sports economics \| Markenführung \| Brand management \| Marketing \| Sportökonomie \| Markenpolitik
Description of contents:	Table of Contents [gbv.de]

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Extent:	xviii, 136 Seiten Illustrationen 22 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-5310-0009-7
Classification:	Sport, Sportwissenschaft: Sonstiges
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011808546