Brand image and its determinants : a stochastic frontier approach analysis
Vinay Goyal
| Year of publication: |
2019
|
|---|---|
| Authors: | Goyal, Vinay |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 17.2019, 1, p. 1-22
|
| Subject: | brand equity | brand image | brand value | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2019-0037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159862