Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Year of publication: |
2010
|
---|---|
Authors: | Matthiesen, Insa-Mascha ; Phau, Ian |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 2, p. 202-218
|
Subject: | Markenführung | Brand management | Mode | Fashion | Vertriebsweg | Distribution channel | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
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