Brand immortality : how brands can live long and prosper
Year of publication: |
2008
|
---|---|
Authors: | Pringle, Hamish |
Other Persons: | Field, Peter (contributor) |
Institutions: | Institute of Practitioners in Advertising <London> (contributor) |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Markenführung | Brand management | Markenartikel | Markenpolitik |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
Extent: | 320 p. 24cm |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Published in association with the Institute of Practitioners in Advertising |
ISBN: | 0-7494-4928-4 ; 978-0-7494-4928-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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