Brand immortality : how brands can live long and prosper
Hamish Pringle and Peter Field
| Year of publication: |
2008
|
|---|---|
| Authors: | Pringle, Hamish |
| Other Persons: | Field, Peter (contributor) |
| Institutions: | Institute of Practitioners in Advertising <London> (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenführung | Brand management | Markenartikel | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | 320 p. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Published in association with the Institute of Practitioners in Advertising |
| ISBN: | 0-7494-4928-4 ; 978-0-7494-4928-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530635