Brand innovation
Year of publication: |
2010
|
---|---|
Authors: | Matthews, Peter |
Published in: |
The innovation handbook : how to profit from your ideas, intellectual property and market knowledge. - London [u.a.] : Kogan Page, ISBN 978-0-7494-5687-0. - 2010, p. 52-55
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Innovationsmanagement | Innovation management |
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