//-->
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley, (2013)
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen, (2016)
Challenges in marketing academic conferences : a pilot study
Stevens, Robert E., (2016)
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Mikunda, Christian, (2008)
Marketing spüren : willkommen am dritten Ort
Mikunda, Christian, (2002)
Der verbotene Ort oder die inszenierte Verführung : unwiderstehliches Marketing durch strategische Dramaturgie
Mikunda, Christian, (1996)