Brand leaders and me-too alternatives : how do consumers choose?
Vanessa Quintal and Ian Phau
| Year of publication: |
2013
|
|---|---|
| Authors: | Quintal, Vanessa ; Phau, Ian |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 4, p. 367-387
|
| Subject: | Unterhaltungselektronik-Industrie | Consumer electronics industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Imitationsstrategie | Imitation strategy | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009764904