Brand loyalty and the role of hedonic value
Anna Kuikka and Tommi Laukkanen
| Year of publication: |
2012
|
|---|---|
| Authors: | Kuikka, Anna ; Laukkanen, Tommi |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 7, p. 529-537
|
| Subject: | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009685936