Brand Loyalty, Generic Entry and Price Competition in Pharmaceuticals in the Quarter Century after the 1984 Waxman-Hatch Legislation
Year of publication: |
2014
|
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Authors: | Berndt, Ernst R. |
Other Persons: | Aitken, Murray (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Pharmaindustrie | Pharmaceutical industry | Markenführung | Brand management | Wettbewerb | Competition | Generika | Generic drugs | Konsumentenverhalten | Consumer behaviour | Preis | Price | Markentreue | Brand loyalty |
Extent: | 1 Online-Ressource (29 p) |
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Series: | NBER Working Paper ; No. w16431 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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