Brand loyalty vs. repeat purchasing behavior
Year of publication: |
1973
|
---|---|
Authors: | Jacoby, Jacob ; Kyner, David B. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 10.1973, 1, p. 1-9
|
Subject: | Markenartikel | Verbraucher | Vereinigte Staaten |
-
Perspectives in consumer behavior
Kassarjian, Harold Haig, (1968)
-
Behavioral and management science in marketing
Davis, Harry L., (1978)
-
Personality research in marketing : a bibliography
Twedt, Dik Warren, (1977)
- More ...
-
Experimentally Validating a conceptualization of brand loyality
Jacoby, Jacob, (1972)
-
Time and consumer behavior : an interdisciplinary overview
Jacoby, Jacob, (1977)
-
Helping define the field and expand its horizons
Jacoby, Jacob, (2015)
- More ...