Brand machines, sensory media and calculative culture
Sven Brodmerkel, Nicholas Carah
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Brodmerkel, Sven ; Carah, Nicholas |
| Publisher: |
London : Palgrave Macmillan |
| Subject: | Werbung | Advertising | Markenführung | Brand management | Interaktive Medien | Interactive media | IT-gestütztes Marketing | Computer-assisted marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [vub.de] |
| Extent: | xxi, 201 Seiten Book, 5 schwarz-weiße Abbildungen, Bibliographie 151 x 216 x 20 |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 1-137-49655-X ; 978-1-137-49655-3 ; 978-1-137-49656-0 |
| Other identifiers: | 10.1057/978-1-137-49656-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573396