Brand management in emerging markets : theories and practice
Cheng Lu Wang; Jiaxun He [editors]
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Wang, Cheng Lu (contributor) ; He, Jiaxun (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Markenführung | Brand management | Entwicklungsländer | Developing countries | Marketingmanagement | Markenpolitik |
| Description of contents: |
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--
Table of Contents [gbv.de]
|
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XXI, 331 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 17 Beitr. Includes bibliographical references and index |
| ISBN: | 978-1-4666-6242-1 ; 978-1-4666-6245-2 ; 978-1-4666-6243-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412963