The intellectual structure in brands and branding research : a scientometric analysis
Year of publication: |
2014
|
---|---|
Authors: | He, Jiaxun ; Wang, Cheng Lu |
Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 1-35
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Bibliometrie | Bibliometrics | 1975-2008 |
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