Brand Management of FMCG Goods : A Comparative Study of Brand Loyalty among the Urban and Rural Consumers
Year of publication: |
2020
|
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Authors: | Muramalla, Venkata Sai Srinivasa Rao |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Indien | India | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Volume 2, Issue 2 (April, 2013) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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