Brand management
academic editor: František Pollák ; co-editor: Peter Markovic
| Year of publication: |
November 9th, 2022
|
|---|---|
| Other Persons: | Pollák, František (ed.) ; Markovič, Peter (ed.) |
| Publisher: |
[London] : IntechOpen |
| Subject: | Markenführung | Brand management |
freely available
| Extent: | 1 Online-Ressource (circa 100 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-80356-000-7 ; 978-1-80356-001-4 ; 978-1-80355-999-5 |
| Other identifiers: | 10.5772/intechopen.96845 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502589