Brand management practices in an emerging country market
Year of publication: |
[2016]
|
---|---|
Authors: | Tatoğlu, Ekrem ; Demirbag, Mehmet ; O'Reilly, Daragh |
Published in: |
Handbook of contemporary research on emerging markets. - Cheltenham, UK : Edward Elgar Publishing, ISBN 1-78254-635-9. - 2016, p. 153-173
|
Subject: | Markenführung | Brand management | Schwellenländer | Emerging economies |
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