The family business brand : cross-fertilization between fields
Year of publication: |
2023
|
---|---|
Authors: | Aparicio, Gloria ; Maseda, Amaia ; Iturralde, Txomin ; Zorrilla, Pilar |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 61.2023, 6, p. 1585-1611
|
Subject: | Reputation | Family business | Bibliometrics | Bibliographic coupling | Brand identity | Corporate branding | Familienunternehmen | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Bibliometrie | Markenimage | Brand image |
-
Brand management research in family firms : a structured review and suggestions for further research
Beck, Susanne, (2016)
-
The dual opening to brand heritage in family businesses
Blombeck, Anna, (2013)
-
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco, (2023)
- More ...
-
Conceptual structure and perspectives on entrepreneurship education research: A bibliometric review
Aparicio, Gloria, (2019)
-
Sanchez-Famoso, Valeriano, (2019)
-
Mapping women's involvement in family firms : A review based on bibliographic coupling analysis
Maseda, Amaia, (2021)
- More ...