Brand management : strategy, measurement and yield analysis
Rajagopal
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Rajagopal |
| Publisher: |
New York : Nova Science Publ. |
| Subject: | Produktmanagement | Product management | Markenführung | Brand management | Performance-Messung | Performance measurement | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XIII, 301 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index 0801 |
| ISBN: | 978-1-60021-945-0 ; 1-60021-945-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003503133