Brand management throughout professional athletes' carees
Year of publication: |
December 2015
|
---|---|
Authors: | Schweitzer, Nicolas ; Dietl, Helmut |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 12.2015, 4, p. 39-57
|
Subject: | Markenführung | Brand management | Sportler | Athletes | Profisport | Professional sports |
-
Papadimitriou, Dimitra, (2016)
-
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas, (2016)
-
Validating and extending the sport brand personality scale
Mitsis, Ann, (2016)
- More ...
-
Competitive Strategies of Former Monopolists in Liberalized LetterMarkets
Dietl, Helmut, (2002)
-
Pay-Tv Versus Free-Tv: A Model Of Sports Broadcasting Rights Sales
Dietl, Helmut, (2007)
-
Spillovers in Sports Leagues with Promotion and Relegation
Dietl, Helmut, (2015)
- More ...