Validating and extending the sport brand personality scale
Ann Mitsis and Civilai Leckie (Department of Marketing, Tourism and Social Impact, Swinburne University of Technology, Hawthorn, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Mitsis, Ann ; Leckie, Civilai |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 2, p. 203-221
|
| Subject: | Generation Y | Favourite athlete | Scale validation | Sport brand personality | Markenimage | Brand image | Sportmarketing | Sports marketing | Markenführung | Brand management | Sport | Sports | Persönlichkeitspsychologie | Personality psychology | Profisport | Professional sports | Sportler | Athletes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-08-2014-0185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515416