Brand meaning and impact in subcontractor contexts
Anna Blombäck
| Year of publication: |
2009
|
|---|---|
| Authors: | Blombäck, Anna |
| Published in: |
Business-to-business brand management : theory, research and executive case study exercises. - Bingley [u.a.] : Emerald, ISBN 1-84855-670-5. - 2009, p. 223-261
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Lieferantenbewertung | Supplier evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661019