Brand meaning gaps and dynamics : theory, research, and practice
Elizabeth Jane Wilson; Anders Bengtsson; Catharine Curran
| Year of publication: |
2014
|
|---|---|
| Authors: | Wilson, Elizabeth Jane ; Bengtsson, Anders ; Curran, Catharine |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 2, p. 128-150
|
| Subject: | Communications | Stakeholders | Case study research | Brand knowledge | Brand meaning | Inductive methods | Markenimage | Brand image | USA | United States | Theorie | Theory | Markenführung | Brand management | Stakeholder |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348856