Brand meaning management
ed. by Deborah J. Macinnis; C. Whan Park
| Year of publication: |
2015
|
|---|---|
| Other Persons: | MacInnis, Deborah J. (contributor) ; Park, C. Whan (contributor) |
| Publisher: |
Bingley [u.a.] : Emerald |
| Subject: | Markenführung | Brand management | Marketingtheorie | Marketing theory | Marke | Management |
| Extent: | XXXII, 305 S |
|---|---|
| Series: | Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 12.2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-78441-932-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288785